Education Career Services

February 20, 2009

Resume Darwinism

Survival of the fittest;” these four words highlight our current economic and employment condition.  According to NPR, global layoffs for 2009 alone will alter 50 million families negatively.  To remain on top, the best defense is a strong offense: one must actively engage in a proactive approach in their career management strategy or suffer the consequences.


The “resume” has changed over the last ten years, dramatically over the past two years.  The days of “resume as biography” are extinct and with it passive verbiage, extended length, and over-sized generalities and have been replaced by “resume as marketing tool” with a leaner, stronger, and metric-based approach.  Take a moment to objectively review your resume, taking specific note on its:


  • Focus: clear, concise
  • Tone: aggressive, confident
  • Verbiage: lean, metric-based, non-repetitive
  • Appearance: audience focused, ideal length
  • Strength: survivor or soon to be extinct

We have all seen significant changes within the social, cultural, political, and economical arena.  Adaptation is no secret and key to survival.  Resume expectations have also progressed.  The Career Management Alliance states it clearly: to survive, executives must update their resume once a year or will fall prey to those displaying progression.


Yesterday’s biographical essay has now been replaced by a marketing resume.  Has yours?  There is no better time than now.  As a professional resume writer, I have seen a ton of outdated material.  If you are a student or a seasoned executive, you owe it to yourself (and future) to review your documents often and objectively. 


If you need any quick reviews or have specific questions, do not hesitate to contact me via blog or email address.


Danny Huffman, MA, CPRW, CPCC, CEIP

Education Career Services:

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