Are there any trends going on without my knowledge?
As companies innovate and evolve, representing oneself via marketing materials (resume, cover letter, etc) must fuse company “needs” with candidate “skills.” In a nutshell, employers want those capable and willing to grow AND not afraid of resolving challenges with “blue-sky” resolutions.
Estimates are clear; one has 12 seconds to 15 seconds to grab the reader’s interest, no more. After this initial (and ever so brief) encounter of the first kind, decisions are made to discard or retain for closer inspection. No doubt about it, the concept of instant gratification has seeped into the hiring process and now refuses to depart without a fight. Corporate evolution via labor acquisition is now in time warp and the candidate must, as a natural reaction to this paradigm, hit quick and hard with the facts and only the facts.
In the end, individuals maximizing the marketing “hot zone” lands the interview. For today’s resume/marketing trend tip, show your value/contributions as quickly as possible…that is, in the beginning. So where is the beginning and how do I maximize it? The “hot zone” resides in the top third of the resume. In this pivotal region, employers are seeking value and take the approach: “What can you do for my company—now?” So it seems that without a meaty worm on the hook, the big fish never bites (or calls to arrange an interview)!
Elements attracting interview invitations are qualifiers defining what you will do for the bottom-line. Unfortunately, too many resumes use the “tell me” approach as opposed to the “show me” approach. The “tell me” approach uses fluffy soft words without a true declaration of action…this passive rhetorical road leads to burger flipping (I am speaking as one who flipped many burgers way back when. As a result, I do respect the trade). “Show me,” takes the reader to the context, the challenge, the action initiated or coordinated, and allows the reader to experience the results of your knowledge.
In the next submission, resume format will be examined. When you may ask? Soon…very soon.
Danny Huffman, MA, CPRW, CEIP, CPCC
Career Services International
Education Career Services