Education Career Services

March 8, 2010

Résumés of a Different Stripe

Professional documents are not a one-size fit all proposition.  Depending on the goal, distribution strategy, and intended reader, you will require different résumés.  Let’s look at three:

Broadcast Résumé
If your strategy is to tap into the unadvertised job market (getting to a hiring manager before they post a position), you need a streamlined, value-centric résumé promoting yourself as the solution to a problem.  The goal is to get an interview or a call that can be transformed into an interview.  Very effective as a strategy, you aren’t competing with thousands of applicants, BUT it is a numbers game and you’ll need to broadcast mail hundreds, if not thousands, of résumés to get a good response.  Requires a financial investment of stamps, paper, envelopes, and probably professional writing, but ultimately, this is the most cost effective option.

Recruiter Résumé
Because the recruiter is putting your résumé in the hands of the employer, the goal is different.  While the above Broadcast Résumé leans heavily on the “Wow” factor, the recruiter résumé is heavy in detail.  The hiring manager is a captive audience with some degree of confidence that the recruiter isn’t wasting his time.  The Broadcast Résumé gets 12 seconds or so to make an impression; here, the recruiter is making that first impression.  Recruiter Résumés can be two or three pages long with no concerns about masking obstacles like age.  This option is VERY EXPENSIVE.  The recruiter may tell you “the hiring company pays my fee,” but the company is taking the 20% fee out of YOUR salary (up to $20,000!).  You keep paying for years because your raises will be based off the impacted salary, not what they would have paid you.  The recruiter’s goal is to make a fee, not find you a job; to do so they’ll place their easiest-fit client, not necessarily their best: “Hmmm, seems a bit old,” “You’re right, let me show you this other candidate.”

Job Posting Response Résumé
Applying for jobs online requires a customized résumé heavy on specific key words.  Key words are important to all résumés but here they have to be cherry picked from the posting and liberally used in the résumé.  Your résumé’s first goal is to make it through the screening software.  From there, a person will read yours and the thousand other applicant’s résumés, so it needs to be specific but unique.  Delivering value with tight content is as important here as in the Marketing Résumé.  And like the Broadcast Résumé, this is a numbers game; few applicants seem to know this, though, thinking applying to specific jobs is effective.  Instead, it takes many time-consuming tries (you should be customizing the résumé each time) and results in massive lost-wages.

Each of these résumés should be written professionally and we’re not advocating dismissing any of these strategies.  Being in the career management business for many years, if you would like to discuss strategies, please give us a shout.

Until then, never stop…

The above post was submitted by Robert Swanson, certified writer and manager at Education Career Services.

Danny Huffman, MA, CEIP, CPCC, CPRW
Owner, Author, Publisher
Career Services International
Education Career Services
407-206-5883 (direct line)
866-794-3337 ext 110


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