Education Career Services

January 11, 2010

“Bio” is Short for “Biography” So Keep It Short!

Robert Swanson,
author, editor, Career Services International and Education Career Services

You’ve been tasked to write a bio for inclusion on a company website.  Don’t panic!  Writing your bio, like any web copy, is all about writing and cutting, and cutting some more.

People don’t read bios.  They start to read and then realize they really don’t care.  With that in mind, brevity is mandatory.  You’re tempted to start with where you were born.  Deny that temptation.  A bio is not about you, it’s about what you offer the reader.

Writing in third person, start with your name (that’s a no-brainer, right? You’d be amazed how many bios omit that vital information).  Establish value and scope right up front.  Use active verbs and include an image for the reader to hang onto.  Mine includes the line “…stitched together by the golden thread of writing…” and I also mention the Space Needle even though I worked there 25 years ago (they don’t need to know that).  For most readers, the Seattle landmark springs to mind.

You’re building a case of value, so consider what’s important to the reader. Finally, wrap it up with a short sentence summarizing what you offer.  The nice thing about bios is if you shift it to first person, it becomes your spoken elevator speech.  My bio is below; how much do you read?

Rob Swanson unites a cross-functional career spanning multiple industries stitched together by the golden thread of writing.  Whether an industrial engineer with Boeing Airplane Company, a retail manager at Seattle’s Space Needle, or an officer with SunTrust Banks, technical writing, instructional design, or copy writing has been integral to each position. 

Following success in these ventures, Rob turned to freelance writing, ghostwriting several books, serving as a marketing consultant, training-video author and director, and lead cover writer for a glossy city magazine.  Holding complimentary certifications in Resume Writing and Adult Learning Methodologies, Rob now leads a talented writing team producing executive portfolios that are highly competitive in today’s market. Gearing content to the needs of hiring managers cross-matched to how adults read, he gives clients a distinct advantage.

No matter your documentary needs, Rob is your go-to writer.

Thank you Robert!  Oddly enough, last week I was commissioned to write four bio’s… perfect timing.

Danny Huffman, MA, CEIP, CPCC, CPRW
Owner, Author, Publisher
Career Services International
Education Career Services
dhuffman@careersi.com
www.linkedin.com/in/dannyhuffman
407-206-5883 (direct line)
866-794-3337 ext 110

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September 28, 2009

Are You Hiring?

Just recently, a friend of mine asked if I knew the best way to ask someone for an interview when they might not have been looking to hire someone?

The following is my response which I believe will be helpful to many of our readers…

Hate to tell you but there are no fail-safe ways to ask someone for an interview when they might not be looking to hire someone.  As a matter of professionalism, I do not recommend anyone asking for an interview, per se. 

Place yourself in the shoes of the recipient: would you want such unsolicited requests directed to you?  You probably would not.  But there is a way to get around the situation without sounding pushy or overly aggressive.  In this capacity, let’s change the focus around and NOT ask for an interview but request for an informational discussion.  True, pretty much the same thing but the purpose of an informational discussion is to develop networking ties AND ignite insight into a company’s philosophy and needs.  With this approach, your goal is to discover issues within the industry or company which you can resolve. 

No longer is your question considered a liability and an attack, it is considered a means to correct…whereas the value you offer can then be taken advantage of.  Your goal is to highlight the value and instant contribution you offer and, oftentimes, will lead to the creation of a position or contact to fellow peers who would benefit from your expertise. 

I’ve written a good number of books dealing with career management and discuss informational interviews (heck, if you know any colleges needing a great career management portfolio textbook and/or instructor resource guide, let me know and if you know the career director, even better!).  Anyway, I am going to highlight one of the pages and use the copy to help guide your question regarding informational interviews:

…. You might be asking, “What exactly are informational interviews?” And you might also be thinking, just from the sound of it, that informational interviews are going to take way, way too much time to research and conduct. 

It’s certainly true that informational interviews will take time and work.  Be assured, informational interviews reap benefits relative to the cost, stress, and, yes, even time, which are all important concerns and issues in any job search campaign.  Truth be known, informational interviews offer benefits at a low cost and could be the most efficient way to locate and secure a career.

For example, informational interviews will:

         Help you learn about careers within the industry
         Can be used to gauge company culture and if you fit in
         Help develop life-long networks
         Give insight into the non-advertised job market
         Give insight for scheduled interviews
         Develop rapport and referrals

Overall, informational interviews give you a leg up against other candidates AND can be used as an indicator when evaluating career matches.  For the record, informational requests are not to be used as a mechanism to ask for a job or a formal interview. This is not the time or the place to be an aggressive job seeker. If you think about it, that takes pressure off you and the person you interview, so now you can do some serious learning.  You know about the benefits, let’s look at your next step.

We’ll go over the final part of this question tomorrow as we delve into possible informational interview questions.

Danny Huffman, MA, CEIP, CPCC, CPRW
Owner, Author, Publisher
Career Services International
Education Career Services
407-206-5883 (direct line)
866-794-3337 ext 110

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